A PEEK AT OUR PROCESS

Every client has individual needs and requirements.  Here is just one illustration / example of how ENC works towards reaching a goal to target “Boomers” as the key group.  Research list below and work flow to the right.  We keep your consumer in mind at all times, in relation to the company or product offering.

About The Largest - Most Lucrative -

Most Active Market - BOOMERS

1. •Boomers represent 27% of the total
   

2. US population
   

• Seniors represent 13% of the total US population

• GenXers represent 20% of the total US population

Most Lucrative

Boomers Own

• 67% of all personal financial assets

• 75% of nations financial assets

• 80% of all savings

• 50% of all corp. stocks

Boomers Buy

• 41% all new cars

• 25% of all toys

• 80% of all luxury travel

• 60% of all healthcare

• 74% of all prescription drugs

• 51% of all OTC drugs

Boomers Spend

• 35 Billion on their grandchildren

• 4 billion on anti-aging products

• 7 billion online

More Per Capita Than Any Other Group On:

• Groceries

• OTC

• Spending

• Travel

• Leisure

1. •Boomer women account for 30.8 Billion (35.7%)
   

2. of the 86.1 Billion spent on apparel -Compared to 16.5 billion (19.2%) spent by GenXers *wwd.
   

Most Active

•47% of all boomers say they will continue

    working after "retirement"

•66% of all boomers exercise

•66% of all caregivers are boomers

•47 = the average age of a first time grandparent

•40% of all boomers are single - but 1 in 5

    believe they'll find romance this year

Client Meeting / Data Gathering /

Objectives Outlined

Strategic Planning

Creative Development and Production

Measurement / Evaluation

Within each of these steps are highly

refined questions and stages including:

Determining who the “best customers” are

(are you reaching them now, are they current customers)

What are you offering? 

What is your current brand value?

Starting new or redefining? 

What is your message?

Obstacles / barriers?

Advantages?

Streamlined?

New offerings?

How will the campaign be executed?

Budget?

ROI?

We invite you to meet with our crew to learn more about how we develop plans and imagery to enhance your message, build your brand and / or execute a campaign!

“I've been absolutely terrified every moment of my life - and I've never let it keep me from doing a single thing I wanted to do.”   

-Georgia O'Keeffe